Abu Dhabi Email marketing list, UAE email database, Dubai business email list, Arab email database, Dubai Business Database.
There are so many reasons to expand your business to the United Arab Emirates. It’s an ever-growing economy with a diverse population. Close to 200 nationalities live in the UAE, making it possibly one of the most receptive nations for new ideas. To top it up, the FDI friendly policies only make it easier to expand the business into the UAE. A combination of such a fertile ground for business along with a reliable tool like email marketing can do wonders for business expansion in the UAE.
A targeted email list is one of the first steps to do when expanding a business. If your focus of the business is the UAE then building an Abu Dhabi email marketing list or a Dubai business email list should be on your to-do list, right at the top.
What are the things to do to create a strong email list?
• Clear need for an email
People are generally vexed with spam emails. Nobody really signs up for emails that they do not want to read. When asking for an email sign up from a potential customer, clearly mention the need to do so. If you are a food tech business expanding into UAE, looking at expanding your Arab email database, tell them about the special offers they will get on sign up.
• Visible sign-up pointers
Email sign-up should be prominently displayed. Be it a physical store or a website or an FB page. Lead the customer to the sign-up. Do not expect the customer to search for it.
• From one friend to another
There is nothing better than a happy customer. Not really. A happy customer referring you to his/her friend is definitely better. Provide incentives for your existing loyal and happy customers to refer their friends via email. You can always find out your happy customers with a simple survey or even an email poll.
If you are expanding into home delivery of dry-cleaned clothes in Abu Dhabi, asking your existing customers to give email ID’s of their friends residing in Abu Dhabi, is a simple thing to do. It will go a long way in building your Abu Dhabi marketing list. The incentive for your current customer is to gift the first dry cleaning bill not exceeding a basic amount. Be sure the gifting amount doesn’t cut into your profits steeply.
• Leverage Social media to create the buzz
Be online. Be online in a way that you get noticed. It doesn’t really take long to build a credible and interesting Facebook page. Once this is done, create a buzz around it with other promotional tools that will get eyeballs to your page. Follow it up with an email sign up.
UAE is generally known for heavy property investments. Naturally, a property management firm will have ample business. Building a good quality UAE email database of customers who can give property management deals to you will need a combination of social media with email marketing. The social media will create the buzz and email marketing will help penetrate the buzz created.
• Email insistent competitions
Competitions get young and old alike interested. No one can really resist the urge to compete, outrun the competition and win something towards the end. Give a tangible gift worth competing for. Ask for emails of participants in return. It is a good point to start with.
UAE is generally known to be a hub for job seekers. Design a resume submission competition. Ask for email ID of participants along with those of the job seekers. You have no idea how many emails ID’s will become part of your UAE email database.
• Close the loop via an email
It is an important step to acknowledge and appreciate an effort. Especially, if it builds directly into your business objective. Any referral used by your business should be acknowledged. You can do this in a simple way– email, what else.
Design customized thank you emails for the person providing you the referral. Design welcome aboard emails for the referred customer. Both feel special, acknowledged and appreciated. Needless to say, when they talk next, your email campaign is a part of their discussion.
These six tips will help you get started with your basic email list. Now is the time to use them smartly. Do not overload or overpower your potential customer. Design the emails to gain their attention and not land in their spam folders. It is important to deliver on the initial promise of the reason you asked a customer to sign up. This builds trust. Trust leads to comfort.
A customer who has the trust and comfort with your brand will not hesitate to refer your business within their network. A referral is one of the strongest marketing tools you can ever have. You are operating from one trusted person to another. Your loyal customer trusts you and their referee trusts them. It can’t get any better than this. Treat the referral with the utmost care. If the referral backfires you stand in a delicate position with your original loyal customer.
Attention to these little details will take your email marketing a long way, especially in a new market.
In so many ways, email marketing is akin to relationship building. The advantages an email offers– one to one connection and exclusive attention, open the doors for instant connection. If done well and in the right spirit, email marketing can do wonders for your business.